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Media/Social Media Lead

  • 499493
  • Advocacy
  • Brand, Communications, Marketing and Media
  • Diversity and Inclusion
  • Policy and Research
  • Full time permanent

About Uniting:

Uniting advocates for those who may not ordinarily have a voice by informing debate among practitioners, policy and decision makers, in the interests of improved access to joined up services to help people to step out of the cycle of disadvantage, forge strong relationships, and connect to their communities. Our services span areas including aged care, child and family, mental health and disability. We value diversity and always welcome everyone, exactly as they are.

Uniting's strong commitment to social justice and advocacy is reflected in the campaigns we are active like our Fair Treatment campaign for drug law reform, Climate Change, First Nations Justice, People Seeking Asylum, Affordable Housing and Aged Care advocacy.  You would be part of an exciting organisation that strives to accelerate, amplify, lift, and action campaigns in an impactful way

What you'll be doing in this role:

This role leads Media and Social Media strategy and activities to promote Uniting, it’s service and advocacy objectives and to protect and enhance its reputation. The position works across Uniting as well as with the Church Media team, Affiliates and Partners to achieve media’s strategic objectives.

Base salary from 140k + salary packaging + super.  Flexible hybrid work model

Your key responsibilities will include:

  • With the Head of Department, planning and developing the Media and Social Media strategy that elevates the Uniting brand and is consistent with Uniting’s advocacy strategy
  • Providing expert advice and management of Media and Social Media during crises and issues, and proactively anticipating reputational risks 
  • Leading and developing feature articles, editorials, and other communications initiatives for external audiences that position Uniting as a thought leader on relevant advocacy issues 
  • Leading and creating Media content and collateral including news releases, fact sheets, briefing packs, talking points, photos, video news releases, radio news releases, video and audio content, and other content as required
  • Drafting speeches and presentations for Executive team

Who we're looking for:

You will have Bachelor qualification in a relevant field or equivalent experience, including Media, Communications or Journalism As this is a management role you will have 5 or more years' experience including supervisory experience.

  • Strong, established, and demonstrable Media network and relationships   
  • Proven ability to apply strategic level thinking, problem-solving, and decision making to the resolution of complex issues, and to steer Media stakeholders through this process 
  • First-class editing and sub-editing skills. Strong attention to detail  
  • Proven experience managing complex communication campaigns
  • Strong track record in proactively recognising and responding to advocacy opportunities 
  • Understanding of Social Media strategy and implementation
  • Able to work flexibly with working hours, with out of hours work required

Even better:

  • A solid understanding of marketing (digital and traditional) will be a distinct advantage
  • Success in developing and implementing public communication and social justice issue campaigns 
  • Experience producing content for broadcast media, including video and radio news releases and content 

For a comprehensive overview of this role please click on the link below to view the Position Description (LinkedIn applicants please download PD from Uniting's careers page 

 PD - Media Lead.docx  

We’ll create a better future for you

Our people are at the heart of everything we do, and we support them to grow and develop to be their best through our strong commitment to learning, flexibility, great benefits and a positive culture of teamwork and cooperation. Together, we can build a better future for the people and communities we serve, and for you.

 How to apply:

If you see yourself in this role, we’d love to hear from you. Just click on the ‘Apply now’ button, fill out your details and submit. Once you apply, we’ll keep you up to date on how your application is progressing. We encourage applications from people who identify as Aboriginal or Torres Strait Islander.

For all confidential enquiries please contact Louise Massie, on 0422 154 242 or via email

At Uniting we believe vaccination to be the best way to keep our employees and clients safe from COVID-19.  We require all employees to be fully vaccinated against COVID-19 as a condition of employment.

Uniting actively contributes to a safe and supportive working environment that is inclusive of all staff through celebrating their nationality, cultural background, LGBTI status, abilities, gender, age, and uniqueness.

Employment with Uniting is subject to satisfactory background checks which will include a national Police check, working with children check, working with vulnerable people check and reference checks

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