Marketing Manager – Residential Aged Care Full-time Permanent role based in Sydney CBD – Hybrid work model.

About Uniting

At Uniting, we believe in taking real steps to make the world a better place. We work to inspire people, enliven communities, and confront injustice. We are Compassionate, Respectful, Imaginative and Bold.

Role Purpose

As the Marketing Manager – Residential Aged Care, you will be responsible for driving the delivery, execution, and achievement of outcomes outlined in the marketing strategy for Residential Aged Care services across NSW and ACT. This role is critical in shaping our brand identity and driving business targets.

Key Responsibilities

• Plan and implement strategic and tactical marketing activities to assist in achieving business targets
• Manage the develop and execute all campaign assets and ensure that all marketing material are in line with our brand identity
• Track, analyse and optimise the performance of campaigns and key projects
• Manage and deliver projects within budget and on time
• Conduct market research and analysis to identify industry trends, customer needs, and opportunities
• Develop well-written and compelling marketing briefs that articulate marketing challenge and communicate the marketing initiative
• Measure and report on the performance of marketing campaigns, develop insight and implement improvement strategies
• Work autonomously and directly with service stakeholders to support key projects
• Clearly communicate with all key stakeholders and keep track of project milestones, status and budgets
• Perform all marketing administration functions accurately and within required deadlines
• Support the marketing teams archive function by efficiently filing and storing relevant marketing material

Qualifications and Experience

Typically, this role will require 5 or more years’ experience in a similar Marketing position within the Aged Care industry.

• Prior knowledge of or experience working within the Residential Aged Care sector is highly regarded for this position
• Advanced analytical, problem-solving and decision-making skills, understanding data from multiple sources and making recommendations to inform strategic plans
• Exceptional interpersonal and effective communication skills, with experience developing comprehensive written documentation and reports
• Deep knowledge of go-to-market project management, with a strong customer centric focus and time critical environment
• Experience working with creative agency and an understanding of how agencies work
• Demonstrated experience in developing, implementing and measuring tactical marketing strategies, end-to-end
• Demonstrated ability to develop successful marketing campaigns linked to business objectives to achieve targets, budget and return on investment

What We Offer You

• A rewarding career with a leading human services organisation.
• Up to $18,550 NFP salary packaging available.
• Access to our U rewards program with exclusive discounts.
• Flexible work hours for work-life balance.
• Access to Fitness Passport – Live your best life.
• A supportive and inclusive and collaborative work environment.
• Opportunities for professional growth.
• Purchase of additional leave.

How to apply:  Send your CV and a brief cover letter highlighting why this role appeals to you - Applications reviewed upon receipt.

For all questions, please don't hesitate to contact Fabio Ioviero via email at fioviero@uniting.org

When you’re part of Uniting NSW.ACT, you’re part of a diverse, purpose-led team of people who are really making a difference to the world around them.

Uniting contributes to the work and mission of the Uniting Church in NSW and the ACT through social justice advocacy, community services and spiritual care. Our purpose is to inspire people, enliven communities and confront injustice.

We provide support for people through all ages and stages of life, with a focus on those experiencing disadvantage and vulnerability.

We acknowledge the Sovereignty of First Nations people over the lands of Australia and are committed to meaningful change so that First Nations people are strong, thriving and self-determining.

Uniting is a Child Safe Organisation, committed to the safety, wellbeing and inclusion of children and young people. We are proud of the diversity of our people and always welcome everyone, exactly as they are.